Today’s digital state of affairs witnesses dominance of social platforms and a mobile revolution. Along with these, there are virtually no restrictions when it comes to producing and publishing content. This also applies to the channels through which content can be spread.   However, the fast digital rhythm brings a bigger issue on the surface…






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ExpertChat Edition II Candella is delighted to bring to you the 2nd edition in Content Marketing ExpertChat Series, which is part of our continuous efforts to help marketers, our clients and followers to succeed with Content Marketing. ExpertChat is a Q&A (interview) that features experts in various areas of Content Marketing as well as the..






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By Bill Belew This last weekend I had a great discussion, albeit a bit one-sided at times because of my somewhat strong personality and firm convictions based on my experiences, with my class on Marketing with Social Media. We did not agree, and that’s okay. For sure, there are different kinds of marketing. Wearing a t-shirt..






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Lagos, Nigeria – 31.07.2015 Plans are underway for Content Marketing Conference & Training (CMCT), a two-day intensive programme that intends to bring proven experts and practitioners together, for Content Marketing knowledge transfer, exchange of ideas and networking opportunities. Tagged CMCT2015, and initiated by Candella Content Services, a Lagos-based Content Marketing consultancy, the annual programme will..






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